The working world is undergoing a transformation, reshaping many industries in profound ways. New Work, a concept introduced by social philosopher Frithjof Bergmann, encapsulates this fundamental shift. It emphasizes a people-centered approach to work, with a focus on flexibility and meaningful tasks. As digitalization and globalization challenge traditional work models, the concept of New Work is gaining traction. But what will the future of work really look like?

1. The Origin and Idea of New Work

Frithjof Bergmann coined the term New Work back in the 1980s, long before remote work, hybrid models, and agile practices became commonplace. His concept is based on the belief that people should not solely define themselves by their jobs but by what they truly want to do. The key questions are: What is genuinely important? And how can companies and employees create a work environment that is meaningful?

The New Work philosophy questions conventional work norms, placing human needs at the forefront. Instead of rigid hierarchies and fixed working hours, it promotes autonomy and self-directed work.

2. Flexibility as a Core Element

Flexibility—both in terms of working hours and location—is a cornerstone of New Work. The pandemic demonstrated that remote work is feasible in many professions, often even leading to increased productivity. Traditional in-office presence is becoming less relevant, and hybrid work models are gaining popularity. Employees can often set their own working hours and choose workspaces that best suit their personal needs.

Flexible work models allow companies to attract top talent regardless of geographic location. Employees appreciate the freedom and flexibility, as it significantly enhances their work-life balance.

3. Meaningful Work and Self-Actualization

Another core aspect of New Work is the desire for meaningful work. Work should not only serve as a means of income but also provide personal fulfillment. Generations Y and Z, in particular, place great value on work that is purposeful and contributes to their personal development. Consequently, employers are increasingly challenged to create tasks that foster personal identification.

Self-actualization and personal growth are central to the New Work ethos. It's about fully utilizing and developing one’s talents and skills. Companies that encourage this often benefit from motivated and loyal employees.

4. Digitalization and New Technologies

Digitalization is a key driver of New Work. Modern technologies like cloud computing, video conferencing, and collaboration software make it possible to work remotely and in real-time. Teams from different countries and time zones can easily communicate and collaborate on projects. Technological progress also leads to the automation of many repetitive tasks, creating space for more creative and challenging activities.

However, ongoing digitalization also brings challenges. Managing increasing amounts of data, growing reliance on digital tools, and cybersecurity are new demands that companies and employees need to address.

5. Leadership and Culture in the New Work Environment

As New Work is introduced, the demands on leadership and organizational structures also change. Hierarchies are becoming flatter, decisions are often made in teams, and the focus is shifting from control to trust and empowerment. Leaders in the New Work environment act more as coaches and mentors, providing guidance and supporting their teams in self-reliance.

An open and transparent company culture is also increasingly important. Organizations that value feedback, foster dialogue, and encourage communication with employees create a trusting and collaborative atmosphere.

6. Challenges and Future Outlook

Despite the advantages of New Work, challenges remain. Not all industries and jobs can be easily adapted to hybrid or flexible models. Furthermore, working outside the office requires self-discipline and a high degree of responsibility. Companies must prepare their employees for this change by offering appropriate training and development opportunities.

In the future, New Work will continue to grow in importance. The focus will increasingly be on flexibility, self-actualization, and the use of digital technologies. The working world will become more human-centered, offering new perspectives for fulfilling and meaningful work.